FMCG Shopper Methodologies   Discussion Groups Small groups of 10-12 targeted consumers. Particular focus on new products/packaging and identifying brand image/appeal.   In-Store Observation Consumers are monitored to understand how they behave in-store. How long do they spend at the fixture, how much time does your product therefore have to grab their attention?   In-Store Quantitative interviews Identify how sensitive shoppers are to the price of your product, what the impact of a promotion is and much more.   In-Store Qualitative interviews Used to understand shoppers thinking patterns in-store.    Online / telephone interviews Brand equity studies, impact of media, brand usage.