KEY RESEARCH Key Personnel
Michael Hooker
Managing Director
Michael Hooker brings both corporate and agency experience to Key Research. Michael has conducted many successful research projects in New Zealand and the United Kingdom specialising in the tourism, leisure and local government sectors.
Michael brings in-depth statistical know-how and extensive experience in analysing a wide variety of data to uncover insight at a deep level to inform the strategy of organisations with substantial growth and development targets.
| Key Research Ltd | Managing Director | 2001-2011 |
| NFO UK (London, now TNS Global) | Associate Director | 1998-2000 |
| Auckland City Council | Marketing Research Manager | 1997-1998 |
| Enterprise Auckland | Marketing Research Manager | 1996-1997 |
| Market Pulse Limited | Quantitative Research Manager |
1994-1996 |
Michael holds a Master of Social Science (University of Waikato). Email Michael@keyresearch.co.nz