KEY RESEARCH Key Personnel
Tony Pearce
Research Director
Tony is a Chartered Marketer with over 20 years market research and marketing experience, providing research services for a wide range of commercial clients, as well as tourist boards, national parks, the health sector, government agencies and local government. In addition to traditional surveys and focus groups, he brings an assortment of different methodologies to the mix, including video studies and diaries, respondent journals, online research, longitudinal studies and creative workshops.
| Key Research | Research Director | 2011 - present |
| FlyOnTheWall Research (UK) | Director |
2009 - 2011 |
| CN Research (UK) | Senior Market Research Consultant | 2005 - 2009 |
| Lake District National Park Authority (UK) |
Marketing Manager |
2002 - 2005 |
| RCU Ltd (UK) | Assistant Director | 1999 - 2002 |
Tony’s qualifications are an MA in Marketing, DipM MCIM Chartered Marketer. Email Tony@keyresearch.co.nz