About Us

Our philosophy

Research reveals its value when we take the right steps through correct analysis to significantly increase revenue and profitability. It helps steer the business and should not cost the business.

Adding maximum value through research is our core value.

The most fundamental drivers of any business are to deliver better products and services and to make more money. That’s why at Key Research we focus on uncovering insights not just information. 

A more effective and profitable business

A full service market research consultancy, Key Research was established in 1993 to provide strategic market research services for private and public sector businesses.

Key Research has successfully completed over 1600 projects for clients around the globe, has a presence in Australia and consultants based in the United Kingdom.

We believe research is worthless, and a cost to the business, unless changes are made as a result of the analysis to significantly increase business revenue and profitability.

At Key Research we:

  • Add serious value to our clients’ businesses and organisations
  • Are about being ambitious and successful, ahead of the game
  • Bring out the best in people
  • Give feedback, recognition and appreciation
  • Are accountable to very high standards
  • Show empathy, respect and caring for others… and enjoy the same
  • Promote harmony and solid teamwork
  • Encourage learning, sharing and creativity
  • Are socially responsible
  • Are proud of our team, our workplace, our appearance, our achievements
  • Set constant challenges to be achieved
  • Can and do

Contact us or view our services and client list online.


2013 Winner of AUT Excellence in Business Support Awards $5M-$10M turnover